{"id":4131,"date":"2026-10-22T16:49:34","date_gmt":"2026-10-22T14:49:34","guid":{"rendered":"https:\/\/frankfurter-tafel.org\/?p=4131"},"modified":"2026-10-24T11:33:02","modified_gmt":"2026-10-24T09:33:02","slug":"neues-projekt-von-uni-marketing-club-und-tafel","status":"publish","type":"post","link":"https:\/\/frankfurter-tafel.org\/en\/2026\/10\/neues-projekt-von-uni-marketing-club-und-tafel\/","title":{"rendered":"Neues Projekt von Uni, Marketing Club und Tafel"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4131\" class=\"elementor elementor-4131\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-445a68fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"445a68fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18e958f3\" data-id=\"18e958f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-506423ba elementor-widget elementor-widget-text-editor\" data-id=\"506423ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Wie k\u00f6nnen junge, engagierte Menschen f\u00fcr gesellschaftliches Engagement gewonnen und gleichzeitig die konkreten Herausforderungen gemeinn\u00fctziger Organisationen gel\u00f6st werden? Genau hier setzt eine Initiative an, die von der Frankfurter Tafel gemeinsam mit dem Marketing Club Frankfurt (MCF) und der Goethe-Universit\u00e4t ins Leben gerufen wurde. Im Rahmen des Projekts erarbeiten Studierende mit erfahrenen Marketingfachleuten neue Perspektiven und kreative L\u00f6sungsans\u00e4tze.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Den Auftakt bildete diese Woche die Vorstellung des Projekts durch Prof. Dr. Torsten Bornemann sowie durch MCF-Pr\u00e4sidentin Alicja Feltens und Projektlead f\u00fcr die Initiative im MCF, Johannes Kollien, vor einigen hundert Erstsemestern im Rahmen der ersten Veranstaltung des verpflichtenden Marketing-Moduls an der Goethe-Universit\u00e4t.<\/p>\n\n<p class=\"wp-block-paragraph\">Der Gedanke dahinter reicht \u00fcber Frankfurt hinaus: Aus dieser Zusammenarbeit soll ein Modell entstehen, das auch andere Marketing Clubs, Hochschulen und Tafeln miteinander verbindet. \u201eGesellschaftliche Verantwortung braucht nicht nur finanzielle Unterst\u00fctzung, sondern ebenso Wissen, Kreativit\u00e4t, unternehmerisches Denken und Menschen, die bereit sind, sich einzubringen\u201d, betont Initiator Ludwig Hoos, der Markenbotschafter der Frankfurter Tafel.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"628\" class=\"wp-image-4133\" src=\"https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-1024x628.jpeg\" alt=\"\" srcset=\"https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-1024x628.jpeg 1024w, https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-300x184.jpeg 300w, https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-768x471.jpeg 768w, https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-1536x942.jpeg 1536w, https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-2048x1256.jpeg 2048w, https:\/\/frankfurter-tafel.org\/wp-content\/uploads\/2026\/10\/IMG_3391-edited-18x12.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><em>Johannes Kollien, Alicja Feltens, Torsten Bornemann (von links)<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Wie k\u00f6nnen junge, engagierte Menschen f\u00fcr gesellschaftliches Engagement gewonnen und gleichzeitig die konkreten Herausforderungen gemeinn\u00fctziger Organisationen gel\u00f6st werden? Genau hier setzt eine Initiative an, die von der Frankfurter Tafel gemeinsam mit dem Marketing Club Frankfurt (MCF) und der Goethe-Universit\u00e4t ins Leben gerufen wurde. Im Rahmen des Projekts erarbeiten Studierende mit erfahrenen Marketingfachleuten neue Perspektiven und [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4131","post","type-post","status-publish","format-standard","hentry","category-allgemein","entry"],"_links":{"self":[{"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":20,"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"predecessor-version":[{"id":4153,"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/posts\/4131\/revisions\/4153"}],"wp:attachment":[{"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frankfurter-tafel.org\/en\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}